Wednesday, 20 May 2015

Marketing specialization

The importance of marketing has changed the shape of the business world along with the fast paced technological evolution that has been taking place. An emphasis in marketing provides students with critical, detail-oriented thinking, and strong analytical skills. Marketing emphasizes creativity, but the ability to analyze and interpret data is equally important.

Students pursuing the marketing specialization take courses addressing aspects such as consumer behavior, marketing research, channel management and pricing, plus product and brand management. Through these courses, students come to acquire an in-depth understanding of classic concepts as well as new ideas in marketing. Students also acquire insights into the practice of these ideas, beyond this students  should focus on few certifications on application of technologies like Sales force (CRM) in the functional area of marketing and digital marketing enhances the employability.

Dalit Indian Chamber of Commerce & Industry (DICCI) Expo 2015 official sponsored by ISTTM - Business School :

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